BTS to headline Smart’s “Passion with Purpose campaign

To launch its biggest campaign to date, the Philippines’ leading telco brand Smart teams up with Grammy-nominated music act BTS

18 JANUARY 2021 /via PUBLICITYASIA/ - Smart Communications, Inc. has signed Grammy-nominated music act BTS to headline its banner ‘Passion + Purpose’ campaign.

As Smart’s newest ambassadors, BTS will appear in a world class ad campaign set to release in the first quarter of 2021.

The partnership intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do,” said Alfredo S. Panlilio, Smart President and CEO.

Considered as 21st century pop icons, BTS has become a powerhouse in the global music scene with a legion of followers among the youth that cuts across geographies and genres.

The septet has been known for sending a timely message of comfort and hope to fans everywhere through their music.

“Just like BTS who are able to inspire millions of people all over the world through their music, Smart aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,” said Jane J. Basas, SVP and Consumer Wireless Business Head at Smart.

Follow Smart Communications on Instagram and Twitter (@livesmart), as well as Facebook (https://www.facebook.com/SmartCommunications/) to know more about their latest products and celebrity campaigns.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as global superstars breaking countless world records.

While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, BTS has mobilized millions of fans across the world (named ARMY), topped prominent music charts, performed multiple sold-out stadium shows across the world and has been named as one of TIME 100: The Most Influential People of 2019. The act has been nominated for Best Pop Duo/Group Performance for the 63rd Grammy Awards and recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards and MTV Video Music Awards.

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